Red Route Products was formed in 2010 by the DIY Industry's leading exponents in not only creating branded and own label pre-packed hardware product ranges but maintaining exceptional levels of service and availability of those ranges. The company's vision was to:
â¢ Transfer those skills into the non DIY specific retail market sectors.
â¢ To supply competitive, exceptional value for money, trade quality products
â¢ Provide âadded valueâ, by producing unparalleled quality descriptive
branded packaging and effective merchandising solutions.
â¢ Apply the "80/20 Rule" principle i.e. 20% of product ranges achieving 80%
of sales revenue and to offer only these products or a concise collection of
these products, recognising non DIY specialist retailers as having limited
shelf space and higher than average stock turn expectations.
â¢ Provide individual SKUs that are autonomous such that any one item
could be successfully sold independently of the need for a broader
product range offering.
Orders taken by Credit Card or Paypal through the Red Route Office
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