Red Route Products was formed in 2010 by the DIY Industry's leading exponents in not only creating branded and own label pre-packed hardware product ranges but maintaining exceptional levels of service and availability of those ranges. The company's vision was to:

 

    •  Transfer those skills into the non DIY specific retail market sectors.

 

    •  To supply competitive, exceptional value for money, trade quality products

 

    •  Provide “added value”, by producing unparalleled quality descriptive

       branded packaging and effective merchandising solutions.

 

    •  Apply the "80/20 Rule" principle i.e. 20% of product ranges achieving 80%

       of sales revenue and to offer only these products or a concise collection of

       these products, recognising non DIY specialist retailers as having limited

       shelf space and higher than average stock turn expectations.

 

    •  Provide individual SKUs that are autonomous such that any one item

       could be successfully sold independently of the need for a broader

       product range offering.

 

 

Orders taken by                                            Credit Card or             Paypal through the Red Route Office 

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